Style and substance

Size Guide
Put your heel against a wall and measure from the wall to your big toe.
The length of my foot is:
Size Conversion
Ziera/Eu US/NZ/AUS Uk
34 4.5 2
35 5/5.5 2.5/3
36 6 3.5
37 6.5/7 4/4.5
37.5 7 4.5
38 7.5 5
38.5 8 5.5
39 8/8.5 5.5/6
39.5 8.5 6
40 9 6.5
40.5 9.5 7
41 9.5/10 7.5
42 10.5 8
43 11/11.5 8.5/9
44 12 9.5
45 13 10.5
Width fittings explained

We have several options available, though many of our styles have different fits. You can filter by width of the fit from our search page. The fittings are:

M - Accommodate feet that require slightly less space than our W fitting styles.

W - Our standard fit which should suit most people. If your big toe joint/small toes begin to feel pinched or ache, then you may want to try our roomier XW fit.

FF - Based off our W fit. You can tailor the fit to allow for more or less room in the shoe by swapping or removing the forefoot inserts which are included with the shoe.

XW - Allows for a little more room over the instep or at the front part of the sandals, shoes or boots than our W fitting styles.

XF - Based off our XW fit. You can tailor the fit to allow for more or less room in the shoe by swapping or removing the forefoot inserts which are included with the shoe.

XXW - Looks after a foot which needs more space over the in step or the fore foot area. If our XW is a little tight the XXW could be just right.

Fitting advice

If you would normally take a half size, e.g. 37.5, but the style you're looking at doesn't come in halves, we recommend you select a larger size.

If you find shoes are often a bit tight in width, or shoes which are one size larger than your true size feel more comfortable across your feet, we recommend that you select the W width.

If you find it very difficult to find shoes that are comfortable in width or usually seek out shoes that are made for extra wide feet, then an extra wide fitting is most suitable. Opt for the XXW width.

If you experience gaping material around the mid-section of your foot, and the tendency for your foot to slip side to side in the shoe, a narrow fit is most suitable. Opt for the M width.

Some styles have adjustable features, such as adjustable straps. This information is detailed on the product pages.

If you would prefer to be fitted in person before you purchase, we suggest you visit a Ziera specialist store where we can help you find your perfect fit.

Style and substance

Rosie Jamieson - Ziera Head of Design

Rosie Jamieson, Head Designer at Ziera

Ziera’s new head of design, Rosie Jamieson, has more than two decades of experience in the craft of footwear creation, and she is driven by more than just a desire to make beautiful shoes.

What is important to you as Ziera's head designer?

My team and I design to help women do what they need to do, and also what they want to do! It’s about more than just a pair of shoes. It’s about what having the right shoes enables you to achieve. When your shoes hurt it can distract you, limit you and even stop you from succeeding, so we design shoes with world-class comfort engineering hidden inside stylish uppers. This means women can get on with enjoying their busy lives. I feel lucky to help empower women to ‘do’.

What inspires you?

I am motivated by clever solutions to everyday problems and I love the little details that make life run smoother – the life hacks! I always have that in mind when I’m designing our footwear.

Why did you become a shoe designer?

I've been fascinated with shoes ever since I was a child. I still wear a pair of blue suede kitten heels that I bought when I was 14! I originally wanted to be an engineer but then I discovered you could study footwear design at university. For me, it was the perfect combination – the fun of fashion and the technical expertise of pattern engineering and fit. I graduated with honours and my first design job was with Hush Puppies, which taught me a lot. Since then I’ve worked all over the world and designed thousands of shoes. After more than 20 years my love for shoes is stronger than ever.


Rosie's favourite looks for Spring - Summer

Rosies Picks - SS19 Arcadia espadrille sandal Rosies Picks - SS19 Oreta Global Stipe flat shoe Rosies Picks - SS19 Unveil Black / Metallic / Leopard Sandal


"I have my eye on ARCADIA in Zebra and AUTUMN in Rose Leopard as they both cover two key looks (espadrilles and animal prints)! The perfect summer shoe for floaty skirts"


"This updates my OLIANA loafers from last season, which I wore all the time. ORETA's exclusive Global Stripe printshoecases all of the fresh seasonal colours, it literally goes with everything!"


"I'm very excited about UNVEIL, our new sporty travel sandal. It's SO comfortable and easy to wear. It's hard to decide which of the 5 colours to go for - I love the subtle metallic panels on the Black colourway."


See more of Rosie's favourite styles.