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EU size is Ziera Sizing.
How do I know which width fitting is best for me?
Our standard fit should fit most people - this is a W fit in our women's shoes. However, if your big toe joint/small toes begin to feel pinched or ache, then you may need to try our wider XW fit.
My foot length is:
Put your heel against a wall and measure from the wall to big toe.
Three generations of shoes
Fashions may have changed over the past 70 plus years that we've been in the shoe business, but our conviction that women deserve the best of both style and comfort is unchanged. This belief has seen Ziera evolve from our foundation in New Zealand to bring beautiful comfort to women around the world.
Brothers-in-law Mervyn Adams and David Robertson went into partnership as podiatrists. Looking for footwear to recommend to their clients, they found a lack of styles they believed to be orthopedically good enough. They set out on an ambitious project to study 10,000 women's feet and create unique 'lasts' (shoe moulds) based on the anatomical need of the women.
A local manufacturer was found.
The range they developed - known as Mervyn Adams Arch Supporting Shoes - was instantly successful.
The first Mervyn Adams store opened in
Hamilton, New Zealand.
Hamilton store, 1950
The company moved into manufacturing with its own factory.
Exports began to Australia, and towards the end of the decade, into the American market.
A time of tremendous growth, the factory relocated twice in the early 1980s. More space was needed to expand and meet demand. John Robertson, the son of founder David Robertson, took over as Managing Director in 1980.
NZ Herald advertisement, 1979
The first of Ziera store opened in Australia, in Sydney's Parramatta Shopping Centre. The shoes began to be marketed under the Kumfs name in 1996.
The first US Kumfs store opened in Fresno, California.
All manufacturing was shifted to a factory in Guangdong, China.
China production facility
Ziera, a fresh brand name, was launched but the focus on stylishly comfortable shoes remained the same.
A new Auckland super store opened on Broadway, Newmarket. The store fit out was updated along with the new logo and livery.
Now, just like back in the 1940s, a dedication to both style and comfort is something that's at the heart of the Ziera business.
This family-owned New Zealand company is now headed by the third generation of Robertsons - Andrew, grandson of the founder.